ARC Assembly × LOVR
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ARC Assembly × LOVR
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You have shaped a practice of rare consideration. Award recognised work, commissions across three states, and a philosophy that bridges strategy and aesthetics to create spaces that keep performing long after handover.
What comes next is an audience worthy of it. Architects, luxury builders and property developers, the discerning few who commission work of this nature, recognising at first encounter that this is design intelligence rather than decoration.
So before proposing anything, we immersed ourselves in your public presence and observed what the work is already expressing.
Sanctuary Church won the People's Choice Award at the 2026 AIA Sunshine Coast Regional Architecture Awards. It was entered in the Australian Interior Design Awards and the INDE.Awards Social Space category. Recognition of this calibre is rare, and it is the kind that cannot be bought.
Today that story reaches 2,537 people on Instagram and 73 on LinkedIn. The work has already earned a far grander room than the one it is playing to. Curating that audience is the opportunity before you, and it is precisely the work we do.
The forty most recent posts, published between 29 December 2025 and 15 June 2026, pulled directly from the live account on 20 August 2026. Engagement rate is likes plus comments against follower count. The account runs at about seven posts a month when the studio has the capacity for it.
Across those forty posts your reels were played 269,055 times, and 250,330 of those plays came from two posts. Both showed the same thing: your hands at work. Design in process, ideas given form before they become space. One reached 143,481 plays, the other 106,849.
That is an eloquent signal. Your audience is drawn not to the finished room but to the intelligence behind it, the sensibility at work before a space exists. It tells us precisely what to curate more of, and it is the one expression of your practice that cannot be imitated.
On 8 June you posted the People's Choice win. It became the strongest still post in the whole sample, 178 likes against a median of 20. The appetite for your story is unmistakable.
Then the studio did what considered studios do and returned to the work itself. Publishing has rested since June while the projects took precedence.
It is the most familiar rhythm in a practice of your calibre, and the most graceful to resolve. It does not ask you to find more hours. It asks for the publishing to be entrusted elsewhere, so the presence keeps compounding through your most demanding months.
Referrals built the name. A cadence that continues without you is what carries it further.
Architects, luxury builders and developers conduct their professional reading on LinkedIn. It is where practices are shortlisted, where reputations are quietly verified, and where a project win traverses an entire industry.
Instagram is where your work is admired. LinkedIn is where it gets commissioned. You have 2,537 people on the admiring side and 73 on the commissioning side, which makes this the most elegant avenue of growth available to you. Better still, the expressions that fill it already exist within your practice.
Strategy led is written in your bio, your meta description and most of your captions. It is the correct claim and exactly the one an architect cares about.
The opportunity is to express it as richly as you state it. Today the public evidence is three articles and a collection of beautiful finished photographs. Finished photography honours the result. Revealing the intelligence that precedes the styling is what renders the difference unmistakable, and it is the one expression no competitor can replicate.
Your two biggest posts both showed the thinking behind the work. Your audience has already voted for more of it.
Curate the content around process as well as outcome. Drawings, materiality, the decision as it is made, the site walk. Your audience has already proved this travels, at scale, twice.
Give form to the strategy behind each project as evidence an architect can read, on the site and on LinkedIn. It is what distinguishes a design practice, and the projects to fill it already exist.
Place the practice directly before the architects, builders and developers who commission this calibre of work, rather than waiting to be found. Referrals carried you here. This carries you further.
You have just had a website built, so we are not asking you to replace it. The structure underneath is sound and what it needs is small. If a rebuild is ever worth doing it should be its own decision, considered later, in its own time and on its own merits.
Content earns you the room. These three pieces place you directly before the developers and architects whose next commission is already forming. Each is scoped separately, taken on when the timing is right for you rather than all at once.
Once you decide to proceed, we plan the shoot around your projects, confirm the creative direction with you, and lock the final investment together before anything is committed. The final figure is approved by you first, and a properly scoped shoot is how the work arrives as considered as it deserves to be.